Residents who follow the page "Yes, There Really Is A Kalamazoo Meme Page" on ⁠Facebook⁠ and ⁠Instagram⁠ frequently comment on the page's original memes saying "This is so true." The page nods to neighborhood inside jokes, winks about local heroes, and waves a big red flag toward nefarious characters. So who are these meme makers? Their names are Joel Crookston and Tyler Dancer - but what is their motivation and inspiration? Joel and Tyler get vulnerable while using humor to keep things light, and explain why it is so important to use that mindset while creating content for the meme page.